One of TeleSystems Marketing's major specialties is non-profit fund raising. Beginning in 1982 with the American Lung Association, TeleSystems has worked with most of the large health agencies in the area of lapsed donor renewals and acquisitions.

Our client list includes: American Lung Association, American Heart Association, American Red Cross, Mothers Against Drunk Driving, Special Olympics, Covenant House, American Cancer Society, Society To Prevent Blindness, Lighthouse for the Blind, and several Children's Hospitals.

TeleSystems has a proven system for the acquisition and/or renewal of donors for non-profits. The program starts with the identification of the optimum list segments to target. Next, the appeal is developed and molded into a short, powerful script. After the callers are trained, the phone calls begin.

In the program, we can reach approximately 80% of the total list and receive pledge ratios from 10-30%, depending upon the list quality and the appeal.

After the calls are made, pledge packets are sent to the donors thanking them for their pledge and providing them with a reply envelope to send their gift back to the organization. For the non-responders, two follow up mailing packets are sent to maximize the dollar return. After all of the mailings, the total return should be in the 70-80% range of the pledged amount.

On lapsed donor programs, TeleSystems will guarantee that your organization will not lose any money on the telemarketing campaign. In most cases, the cost to raise a dollar is in the 40-60% range.

With prospecting, the cost to raise a dollar runs in the 90-120% range. It will cost you more money than your expenses to acquire new donors to your organization.

TeleSystems also has experience with recruiting volunteers for special events, generating leads for wills and bequests, and corporate fund raising.

For an analysis of the potential of telemarketing for your organization, please call Kimberly Still at 800-622-0190 or Kimberly@nwpros.com.

"For more than 16 years, TeleSystems has served as an integral part of
our direct marketing program--professional, creative, service-oriented,
efficient and cost effective"
Michael Petrini, CEO of the Childrens Hospital Foundation, Oakland, CA.

"TeleSystems has served the American Heart Association, Mid-Atlantic Affiliate, over the past 4 years consistently with a high quality of personal attention and professional service that has yielded an excellent rate of return. Customer satisfaction overall has been very good. We plan to continue using TeleSystems in the future."
Janie Dowdy, American Heart Association-Mid Atlantic Affiliate.